Build a Sustainable Revenue Strategy by Labour Day

Led by Kathy Arney, KEA Canada 
June 2 – August 21, 2025 | 12 Weeks 
A practical, proven roadmap to boost your revenue and confidence—on your schedule. 

What if... 

• You had a clear, customized revenue strategy ready before the busy fall season? 

• You were supported with tools, templates, and expert guidance along the way? 

• Your confidence grew while your stress decreased? 

• You could increase your revenue predictably, year over year? 

Why This Program? 

Back by popular demand—and better than ever. 

After launching RAP© in 2024, we heard from Executive Directors across the sector who said the program transformed the way they fundraise. It provided them with: 

• Tools to take immediate action 

• A stronger voice when seeking revenue 

• A trusted and supportive peer network 

• More clarity, more confidence, and yes—more funding 

But we also listened to the obstacles: 

• “Six months is too long.” 

• “I need flexibility, but also one-on-one support.” 

• “I want to commit, but I’m already stretched for time.” 

• “I simply don’t have that kind of money to invest” 

We hear you.  We also know that these are extremely challenging and stressful times.  AND, we are committed to you and to helping you to survive, and to thrive! 

So we reimagined the experience. 

What’s New for 2025 

• 12 pre-recorded lessons – watch at your own pace 

• 6 live 60-minute virtual workshops – Interactive sessions for coaching, connection and learning 

• 2 personal coaching sessions with Kathy to support your success in the program 

• Designed for summer – Runs from June to August, so you’re ready for fall fundraising 

• Accountability Checks-in to help each other keep on track! 

Program Modules 

1. Towards Abundance – Sustainable Revenue Planning 

2. Elevating Your Pitch – Communicating your mission with confidence 

3. The GROW Model – Generate Revenue, Overcome Worry 

4. What Do I Ask For? – Building your donor menu 

5. Who Do I Talk To? – Developing your donor list 

6. Relationship Building – Growing support in the social sector 

7. Engaging Your Board – Involving them in fundraising 

8. Overcoming Fear – Putting the FUN into fundraising 

9. Meaningful Thanks – Thanking every gift in a way that builds loyalty 

10. Ask Plan – Mapping out your fundraising strategy 

11. Making the Ask – Practicing asking with confidence 

12. Fundraising KPIs – Tracking what matters for long-term success 

What Past Participants Are Saying 

“It is a wonderful thing to not only feel understood but to know that knowledgeable assistance is right there for something I’ve always known we weren’t getting quite right. Too many people working for small organizations like me think that we can do it all and don’t recognize/admit that funding and development is a specialized skill set.” 
— Penny Eaton, Managing Director, Stakeholder Relations at Canadian Food Focus 

Who Should Apply? 

This program is designed for Executive Directors and nonprofit leaders with annual budgets between $100,000 and $1 million who are looking to increase revenue and reduce stress. 

Pricing & Savings 

This high-impact program is valued at $9,000, but we’re offering it at a fraction of the cost to make it accessible.  We want you to invest in yourself, to minimize barriers, and to be supported and successful.   

Register By: 

April 30

• Price: $1,499. (Save $7,500)

May 15 

• Price: $1,999. (Save $7,000)

May 31 

• Price: $2,499. (Save $6,500)

*Savings calculated based on price paid vs value of the program and support if obtained through customized, individual support to accomplish the same goals. 

Ready to Learn More? 

If you’re interested in a deeper conversation or would like to reserve your spot, reply to this message or connect with Kathy directly at kathy@keacanada.ca.